On the shop calendar

Festival calendar 2026–27 for shops

34 festivals from October 2026 to September 2027, in date order, with when to post your offer. Rule of thumb: post the offer about a week before the festival and the greeting on the day. Dates follow Drik Panchang (New Delhi); Eid dates depend on the moon.

Download Top Dukaan

Posters in 16 languages

October 2026

11OctNavratriOffer: 2–3 days before 11 October.16OctDurga PujaPujo shopping offers: three weeks before.20OctDussehraOffer posters: 3–4 days before.29OctKarwa ChauthBooking posters: from 19 October.

November 2026

6NovDhanterasAdvance-booking posters: from 28 October.8NovDiwaliOffer posters: from about 25 October.11NovBhai DoojGift posters: from Diwali day.15NovChhath PujaPuja-item posters: from 5 November.24NovGuru Nanak JayantiGreeting: on the morning of 24 November.

December 2026

25DecChristmasCake pre-orders: 1 December.

January 2027

1JanNew YearOffers: 26–31 December.14JanLohriOffers: from 8 January.15JanMakar SankrantiOffers: from 8 January.15JanPongalOffers: from 5 January.26JanRepublic DaySale: 23–26 January.

February 2027

11FebBasant PanchamiOffers: 3–4 days before.

March 2027

6MarMaha ShivratriVrat-item posters: 2–3 days before.10MarEid ul-FitrRamzan and Eid collections: from the start of Ramzan (about 9 February 2027).22MarHoliOffers: 7 days before.

April 2027

7AprGudi PadwaBooking offers: a week before.7AprUgadiOffers: a week before.14AprBaisakhiOffers: a week before.14AprTamil New YearChithirai offers: from about 7 April.14AprBohag BihuBihu sale posters: from about 1 April.15AprVishuVishu sale posters: from about 5 April.15AprBengali New YearChaitra sale (end-of-year clearance) posters: from about 1 April.15AprRam NavamiGreeting: 15 April.

May 2027

9MayAkshaya TritiyaAdvance booking: from 25 April.17MayEid al-Adha (Bakrid)Offers: a week before.

August 2027

15AugIndependence DayFreedom sale: 10–15 August.17AugRaksha BandhanCourier rakhi posters: two weeks before.25AugJanmashtamiCostume and decoration posters: a week before.

September 2027

4SepGanesh ChaturthiDecoration and modak posters: from 25 August.12SepOnamOnam sale: from Atham, ten days before.

Regional dates: Hindu festival dates come from the lunar calendar and can fall a day apart in different states. Eid ul-Fitr and Eid al-Adha are confirmed by moon sighting the evening before. Check your local panchang before printing dates.

Read the planning guide: festival marketing calendar for shops.