Festival planning
40 Diwali Offer Ideas for Shops (2026), by Trade
Diwali is on Sunday, 8 November 2026, with Dhanteras on 6 November and Bhai Dooj on 11 November (Drik Panchang, New Delhi). For most Indian shops these are the two best selling weeks of the year, and the busiest weeks on WhatsApp, when your offer competes with every other shop’s.
The offers below are grouped by trade. Pick one per poster: a poster with one clear offer gets read; a poster with five gets scrolled past.
The three offer types that work for every shop
- Flat discount, “Flat 20% OFF on all kurtis”. The clearest. Say what it applies to.
- Fixed-price bundle, “Dry-fruit gift box ₹499”. Removes the thinking: customers know exactly what they pay.
- Free gift above a bill value, “Free steel tumbler set on bills above ₹1,999”. Raises the average bill without cutting your price.
Whatever you choose, put the last date on the poster. “Till 8 November” beats “limited period”.
Kirana and general stores
- Diwali dry-fruit hamper in three sizes (₹499 / ₹999 / ₹1,999)
- Puja samagri kit, diyas, wicks, kalawa, roli, rice, coins, at one price
- “Send your Diwali list on WhatsApp, free home delivery”
- Bulk hampers for offices and shops that gift their staff
- Extra 5% off on monthly rations booked before Dhanteras
See more ideas for kirana store posters.
Clothing, saree and footwear shops
- New festive collection, “arrived today” with a real photo
- Flat 20–30% on one category (kurtis, sarees, kids’ wear)
- Buy 2 Get 1 on lower-priced items
- Family combo: one outfit each for a family of four at a fixed price
- Free alteration on festive wear bought before Dhanteras
More: clothing shop posters.
Sweet shops and bakeries
- Gift boxes by weight: 500 g ₹450, 1 kg ₹850 (use your own prices)
- Corporate orders: bulk rates for 50+ boxes, post by mid-October
- Custom name printing on boxes
- Sugar-free sweets box for older relatives
- “Order 2 days in advance on WhatsApp”
More: sweet shop posters.
Jewellers
- Making charges 30–50% off (the standard jewellery offer)
- Book at today’s gold rate, take delivery on Dhanteras
- Free silver coin above a purchase value
- Old gold exchange
- Light-weight earrings and chains for gifting
Say “BIS hallmarked” only if every piece is. More: jewellery shop posters.
Mobile and electronics shops
- ₹0 down payment / easy EMI (say “no-cost EMI” only if it truly is)
- Exchange your old phone, TV or fridge, with an example value
- Free installation and delivery
- Accessory bundles: cover + tempered glass + earphones at one price
- Book on Dhanteras, the most popular day to buy appliances
More: mobile shop and electronics shop posters.
Salons and beauty parlours
- Festive glow facial at a fixed price
- Mehendi and party makeup bookings, Karwa Chauth (29 October) comes first
- Sister-special gift vouchers for Bhai Dooj
- Couple packages for Diwali parties
More: beauty parlour posters.
Hardware, paint and home services
- Diwali painting season: all shades mixed in-store
- Decorative lights and wiring check before Diwali
- Contractor rates on bulk paint and fittings
More: hardware shop and plumber & electrician posters.
When to post what
| Date (2026) | What to post |
|---|---|
| 20–25 October | Pre-booking offers, corporate gift orders |
| 25 Oct – 5 Nov | Your main Diwali offer, one new poster every 2–3 days on WhatsApp Status |
| 6 November (Dhanteras) | Dhanteras greeting + “open till late” |
| 8 November (Diwali) | Greeting only, no hard sell on the day |
| 9–11 November | Bhai Dooj gifts, post-Diwali clearance |
Write the poster in five lines
- Greeting, “Happy Diwali” or “शुभ दीपावली”
- The offer, “Flat 20% OFF on all kurtis”
- The condition, “Till 8 November”
- Your shop name, big
- Phone / WhatsApp and a landmark
That’s exactly the structure of our free Diwali poster templates, pick one, change the words, and share it.
Prefer to describe your offer and get the poster made? Try the AI poster maker. In Hindi: दुकान की बिक्री कैसे बढ़ाएं. Picking an app: best festival poster apps.